Should You
Go Live?
Spoiler: yes. Here’s why live selling is the fastest way to move multiple items at once — and why it’s less scary than you think.
I know. The second someone mentions “going live” a lot of you immediately think: nope, not for me, I’m not doing that.
And I get it. The idea of being on camera, talking to strangers, having people watch you in real time — it’s a lot. But hear me out for a second.
Live selling is genuinely the fastest way to move multiple items at once. The people who have cracked it are doing in one hour what takes others a whole week of back-and-forth messaging. That’s not an exaggeration. It’s just a different kind of selling — and once you try it, most people wonder why they waited so long.
Pick Your Platform
Facebook Live
Lowest barrier to entry. Your followers already know you. Best place to start.
TikTok Live
Bigger discovery potential. Great for finding brand new buyers outside your network.
Whatnot
Built specifically for live selling. Worth exploring once you’re comfortable on camera.
Start with Facebook Live. Your audience is already there and they already trust you.
The Live Selling Advantage
When you list something on eBay or Marketplace, you wait. Someone finds it, messages you, negotiates, arranges pickup or shipping. The whole process can take days or weeks per item.
Live selling compresses all of that into minutes. You show an item, someone says they want it, it’s sold. No back-and-forth. No ghosting. No waiting. And because people are watching in real time, there’s a natural urgency that doesn’t exist anywhere else.
It’s also just more fun. Once you get comfortable, a good live session feels less like work and more like hanging out with people who actually want what you have.
You Don’t Have to Be a Natural
Nobody is great on their first live. The people who look effortless have done it dozens of times. The first one is always a little awkward. That’s fine. Your audience forgives awkward — they don’t forgive not showing up.
Announce Before You Go Live
One of the easiest ways to get more viewers on your first live: post about it on your Facebook page a day or two before. Something simple — “Going live this Thursday at 7pm with a box full of stuff priced to move. Come hang out.”
People who see the announcement will show up. People who miss it might catch the replay. Either way you’re building an audience, not just hoping someone stumbles in.
The Full Playbook goes deeper
The paid course covers your word-for-word starter script, a pre-live checklist, live pricing strategy, how to handle lowballers on camera, and how to build a consistent schedule. $20 — with $10 store credit back.