If you’ve spent any time on TikTok lately, you’ve probably noticed it:someone opens a box, pulls out one item after another, and suddenly you’ve watched the entire video without realizing it. Mystery box and unboxing videos are everywhere — and they aren’t slowing down. But why? Why do millions of people stop scrolling to watch someone else open a package?And what makes mystery boxes such a perfect match for TikTok? Let’s break it down. The Rise of Unboxing on TikTok Unboxing videos didn’t start on TikTok. Long before short-form video...
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If you’ve browsed our higher-tier mystery boxes, you may have seen mention of something called the Blue Bag Bonus. It’s intentional.It’s limited.And it’s one of the reasons our premium boxes start at $99.99. Here’s exactly what it is — and why we created it. The Blue Bag Bonus, explained The Blue Bag Bonus is a sealed, guaranteed-value item included in select unnboxed mystery boxes. It’s packed separately inside our signature blue bag and chosen specifically for higher retail value at the time your box is packed. You won’t find a...
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At unnboxed, we started this brand because we believed mystery boxes could be done better — with more care, clearer expectations, a focus on the experience itself, and more affordable...
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